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blog Greg Scheinman - The Cult of Rec Podcast, Episode 18

Greg Scheinman - The Cult of Rec Podcast, Episode 18

Kolby Seemann

2 days ago

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In the latest episode of the Cult of Recreationalism podcast, Sean Lake sits down with Greg Scheinman, an entrepreneur, author, and creator of the Midlife Male brand. The conversation is a deep dive into the realities of midlife, navigating personal and professional challenges, and finding purpose and passion in the second half of life. Here are some key takeaways and highlights from this insightful episode.

The Legend of Terry Black’s Barbecue

The episode kicks off with a humorous and memorable anecdote about Terry Black’s Barbecue in Austin, Texas. Greg recounts an unforgettable encounter with a character at the restaurant, a man in his fifties who epitomized the Venice Beach muscle culture with his receding ponytail and tiny string tank top that read "Body by Beef Ribs." Greg shares, "I will never forget this guy for as long as I live." This story sets the tone for a conversation that is both entertaining and deeply reflective.

From Entertainment to Entrepreneurship

Greg Scheinman’s journey is anything but conventional. Starting in the entertainment industry, he worked as Harvey Weinstein’s executive assistant at Miramax Films before producing independent films like Two Ninas and Boricua’s Bond. However, it was a shift to Houston, Texas, and the founding of Team Baby Entertainment, inspired by Baby Einstein, that marked his entrepreneurial breakthrough. "I formed a company called Team Baby Entertainment. We were going to be the Baby Einstein of the sports world," Greg recalls.

Reinventing Success in Midlife

The core of the episode explores Greg's transition from entertainment to becoming a successful insurance risk management professional. Despite the financial success, Greg faced a personal crisis at 47, the same age his father passed away. This pivotal moment led him to re-evaluate his life, leading to the creation of Midlife Male, a platform dedicated to helping men navigate the complexities of midlife.

Greg emphasizes the importance of aligning personal passion with professional expertise. "It's not what you do, it's how you do it," he states, highlighting the need to find joy and purpose in one's career. This shift in mindset allowed him to blend his interests in fitness, family, and finance, creating a fulfilling and balanced life.

The Midlife Male Movement

Greg's Midlife Male brand is more than just a business; it’s a movement. Through his newsletter, podcast, and book, Greg aims to inspire men to maximize their middle age years. He outlines his philosophy in the episode: "The middle is messy, but it's also the sweet spot." Greg encourages men to embrace this phase of life, focus on their priorities, and make meaningful changes that lead to a happier, healthier, and wealthier life.

Key Principles for Midlife Success

Greg shares several principles that have guided his journey:

  1. Know What's Important: Define your priorities clearly.

  2. Have a Plan: Set tangible goals and work towards them systematically.

  3. Aggregate, Curate, and Eliminate: Filter out the noise and focus on what works for you.

  4. Show Me Your Calendar, I'll Show You Your Priorities: Organize your time to reflect your values.

  5. Grace, Gratitude, and Latitude: Be kind to yourself and allow flexibility in your journey.

Personal Reflections and Advice

Throughout the conversation, Greg offers candid reflections on his own experiences, including the challenges of navigating personal loss, professional setbacks, and the pressures of maintaining success. His advice is grounded in authenticity and practical wisdom. "The harder you work, the luckier you get," he quotes, underscoring the value of persistence and dedication.

Final Thoughts

Greg Scheinman’s appearance on the Cult of Recreationalism podcast is a testament to the power of reinvention and the importance of living a purposeful life. His journey from entertainment to entrepreneurship and his dedication to helping men embrace midlife challenges make this episode a must-listen for anyone looking to navigate the complexities of middle age with grace and determination.

Don't forget to listen and subscribe to the Cult of Recreationalism podcast for more inspiring stories and practical advice.