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Our
Story

July 10, 1970 – September 12, 2012

Glen “BUB” Doherty

BUBS Naturals was founded in 2017 after a perfect confluence of events. The national tragedy of a best friend, eventually leading to a morning coffee meeting of Sean and TJ looking to make a difference, preserve a legacy, and have some laughs along the way.

The BUBS namesake derives from Glen ‘BUB’ Doherty, who was heroically killed in Benghazi, Libya in 2012. In addition to remembering Glen for the patriot he is, the BUBS ethos centers around the passionate and adventure seeking life that Glen lived.

Woven into the DNA of BUBS Naturals is that of professional athletes, top performers, rabble-rousers, and Navy SEALs. Through that, our goal is to exceed your expectations in everything we do, starting with our Collagen and MCT Oil Powder backed by scientific research and discovery; an endless pursuit to find the Fountain of Youth.

Our mission is simple:




Feel Great.
Do Good.

Sean Lake - Founder (left)
Lifelong friend to the late great Glen “BUB” Doherty and the BUBS Naturals front line in forging Glen’s legacy. Merging his career experience as a professional athlete, director of global marketing, and entrepreneur, Sean has personally curated the product, communal spirit, and charitable mission that defines the BUBS Naturals brand.

TJ Ferrara - Founder (right)
A fellow adrenaline and fitness enthusiast, TJ and Sean connected while competing for bragging rights on the Crossfit floor. TJ’s eighteen plus years in online marketing, operations, and technology gave BUBS Naturals the firepower it needed to launch it’s direct to consumer model.

Simplicity, meet
self-improvement.

Sustainably sourced ingredients with controlled consistency where our products are rooted. BUBS Collagen and MCT Oil Powder are designed to help you feel amazing and live a fuller life, through a relentless hunt for the best Collagen and coconuts for you and the environment.

BUBS’ commitment to excellence begins long before our product lands on your doorstep.



In this quest for the highest standard possible, we go to great lengths to find the pinnacle of purity. We wouldn't put anything less in our bodies to achieve our goals, nor do we expect you to.