BUBS is a way of life.

Inspired by one of the true greats who lived his to the fullest.

Glen ‘BUB’ Doherty was my oldest and closest friend. We had too many adventures to list here but all have been epic. Lots of them had to do with traveling the world, having great adventures in the mountains of Utah, the surf of San Diego, and always following a fitness regimen thats intensity was matched only by BUBS enthusiasm. After all, a life worth living is worth living well.

BUB talked about proper nutrition as the best compliment to hard work. We had mason jars of pre-workout powders, various proteins, post-workout supplements, hydration powder, and of course...metamucil®...because as he’d say ‘you just can't get enough fiber’.

To say the BUBS brand is inspired by him is only part of the story. This is a tribute to BUB and a way of life. It is a life of constant evolution and self improvement where you work hard and play harder.

You won’t see any products from us that wouldn’t pass the BUB test. That test is based on quality, simplicity, and continuous self improvement. BUB taught us how to be a better version of ourselves, no matter what we were doing in life. We took his inspiration and poured it into BUBS Naturals.

BUB was an adventure seeker, a river guide, skier, Ironman competitor, fitness fanatic, chef, gardener, handyman, and epic storyteller. BUB was a national hero...a Navy SEAL who saved lives, and was always the life of the party and a best friend to all who knew him. That spirit lives within each of us. Join us in bringing out the BUB in everyone.